Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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AppStoreNotices@apple.com
Due to the violation of the rights to the font, my application was deleted. I resolved the issue with the copyright holder, they unsubscribed at AppStoreNotices @apple.com , but there has been no response for 6 business days already. How long can the response take? Is it possible to contact us about this issue in any other way or speed up the process?
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I have been troubled by this for a long time:Apple Developer program
I purchased a Mac mini to register for the Apple Developer program, but it doesn't have a camera. Therefore, during the registration process, I tried using someone else's phone to continue, but it failed and I couldn't continue. I contacted customer service many times, but their response was the same: they couldn't solve the problem. My software and game have been developed, so I really need an account to sell them. I hope the Apple official website can give me a chance to register again. Thank you very much.
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App accepted to app store, but subscriptions are rejected
My app was accepted onto the app store yesterday, but i just found out that my subscriptions were rejected for some reason. The localization of each subscription said there was something wrong with it so i changed them and resubmitted them. The issue/question that i have is that now that my app has been accepted with my 1.0.0 version, do i have to submit an update for them to review my subscriptions? or do they review the subscriptions separately because you have to submit the subscriptions for review, the same way you have to submit builds. I just don't want to be waiting around because i can't market my app without those subscriptions accepted
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manage subscription visibility and availability in App Store Connect
Hi all, We currently offer 12 auto-renewable subscription plans on the App Store. We’re looking to remove (delist) a few of these subscriptions so they are no longer visible or available for purchase by new users — but we want to ensure existing subscribers can continue renewing without any issues. To clarify: We are not changing the subscription type or pricing. There are no in-app code changes involved. This is purely about managing subscription visibility and availability in App Store Connect. Can anyone confirm: Is it possible to hide specific subscription products from new users while keeping them active for current subscribers? What are the exact steps in App Store Connect to do this? Thanks in advance for the guidance!
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Submission issue 4.0 Design even with ipad support disabled.
Hi, so we are developing app in Flutter and had enabled iPad because it is the only apple device we have. First submission was with ipad enabled in xcode so it is ok that it was rejected as app is not ready for ipad with issue Guideline 4.0 - Design. But then we have disabled ipad support in xcode and with editing file directly as xcode did not disabled it everywhere in the file (worst IDE I have ever seen). Everywhere in project.pbxproj we have TARGETED_DEVICE_FAMILY = "1" so this should support only iphone. For building we use Xcode Cloud. What else can we do to disable ipad support and not get rejected in app review? In Google Play disabling support for device is 3 clicks.
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"Removed from Sale" Application from App Store
I am planning to gradually phase out the app and make it unavailable for new users. However, we would like to ensure that users who have already installed the app can continue to receive updates and support during this transition period. Please advise if this is possible? If so, what are the necessary steps or settings we need to configure in the App Store Console to achieve this? In addition, I would appreciate your guidance on the following questions: What is the process for uploading or releasing an update for an app that is currently "Removed from Sale"? If an app is "Removed from Sale", can it be republished later? What are the steps to do that? Are there any limitations when changing the app’s distribution region (e.g., is there a maximum number of times the region can be changed)? Thank you.
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App Store confirm installing button is missing after running desktop wateramrk app
FB17250415 was also filed, please help me. Reproduce Version: Macos 15.3.2 and above. Reproduce Steps: Download and run the following desktop watermark app(attachment); 2.After the watermark app running a watermark window is showing at the left top corner. 3. Open App Store and try to install any app, after the confirm installation dialog appears, move the App Store window to desktop watermark area, the confirm installation button will disapper. #import <Foundation/Foundation.h> #import <Cocoa/Cocoa.h> int main(int argc, const char * argv[]) { @autoreleasepool { // insert code here... NSLog(@"App started"); //TODO1:Get current screens and get screen's NSRect NSScreen *screen; NSRect frame = NSMakeRect(0, 0, 1000, 1000); NSWindow* window = [[NSWindow alloc] initWithContentRect:frame styleMask: NSWindowStyleMaskTitled //0x80 backing:NSBackingStoreBuffered defer:NO]; // ant-setttings [window setAcceptsMouseMovedEvents:NO]; //[window setFloatingPanel:true]; ==> only valid for NSPanel //0x111 = 1 << 0 | 1 << 4 | 1 << 8 [window setCollectionBehavior:NSWindowCollectionBehaviorCanJoinAllSpaces | NSWindowCollectionBehaviorStationary | NSWindowCollectionBehaviorFullScreenAuxiliary ]; [window setMovableByWindowBackground:YES]; [window setExcludedFromWindowsMenu:YES]; // [window setAlphaValue:0x3FF0000000000000]; [window setOpaque:NO]; [window setHasShadow:NO]; [window setHidesOnDeactivate:NO]; [window setLevel:NSScreenSaverWindowLevel]; [window setIgnoresMouseEvents:YES]; [window setReleasedWhenClosed:NO]; [window setStyleMask:NSWindowStyleMaskBorderless]; // get screen rect and set to NSWindow [window setFrame:frame display:YES animate:NO]; [window setMovable:NO]; //Step1. Create a NSImage object with user-infomation embedded; ==> get this done NSSize size; size.width = 100; size.height = 300; NSImage* watermark_image = [NSImage imageWithSize:size flipped:NO drawingHandler:^(NSRect dstRect) { NSGraphicsContext* current_ctx = [NSGraphicsContext currentContext]; [current_ctx saveGraphicsState]; //current_ctx = [NSGraphicsContext currentContext]; CGContextRef context = [current_ctx CGContext]; //Rotates the user coordinate system in a context. CGFloat tilt_angle = 20*M_PI/180; CGContextRotateCTM(context, tilt_angle); NSString* data = @"12345"; NSPoint point; point.x = 20; point.y = 0; NSFont *font = [NSFont fontWithName:@"Arial" size:20.f]; NSDictionary *attributes = [NSDictionary dictionaryWithObjects: @[font, [NSColor redColor]] forKeys: @[NSFontAttributeName, NSForegroundColorAttributeName]]; [data drawAtPoint:point withAttributes:attributes]; [current_ctx restoreGraphicsState]; return YES; }]; //Step2. Create a UIColor object based on the NSImage object created above; NSColor* backgroud_color = [NSColor colorWithPatternImage:watermark_image]; //Step3. Set the new UIColor object as NSWindow background; [window setBackgroundColor:backgroud_color]; // TODO:Double check again; [window makeKeyAndOrderFront:NSApp]; CFRunLoopRun(); NSLog(@"App ended"); } //sleep(10*1000); return 0; }
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Account migration from Individual to Organization
Hi, can some one please guide how to contact apple support for the verification process the only way is to contact via email but every time i sent them an email from there website i get an automated reply and no ones contact me it's been days i need to migrate my account from individual to organization already submitted all my details business information D.U.N.S number etc but no luck. Please guide how can we process our request? Thank you
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Privacy Policy and Terms of Use Links in Binary
Hello, Can anyone help me with the below? I've been sent the below bolded, italicized message three time in a row now with no further explanation. _**Please note that links are required to be included in both of the metadata and the binary. We noticed that your app binary is still missing: A functional link to your privacy policy A functional link to your Terms of Use This information is required for apps which include auto-renewable subscriptions.**_ My reviewer initially instructed me to include my terms of use link in my app description (as my privacy policy was already displayed). I followed that instruction and that subsequently started the persistence of the bolded, italicized message. For full context, the links are in my app description and on my paywall inside of the app itself. I need help and clarity on what I'm missing so I can get the app approved. Also, if anyone knows any alternative ways of allowing users to purchase a subscription within the app that Apple allows - I would appreciate that information, as it seems this process is too complicated for me.
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English is not being shown in the list of languages for my app even though that's the primary language
I initially released my app in English only and after about a year I added support for 4 more languages, now English is not being shown in the list of languages on the App Store. The primary language in App Store Connect is English (U.K.). The app seems to work fine, the content is being shown in English for me. Anyone know how I could fix this?
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Unable to add banking information
Can't add banking info in App Store Connect - getting 400 error when searching for any bank in any country. Steps: App Store Connect → Banking setup Search any bank, any country "We could not find banks matching criteria" + 400 error in dev tools Tried: Multiple browsers/incognito Different countries Clear cache This is blocking my Paid Apps Agreement (shows "Pending User Info") and my app review for in-app purchases. Anyone else having this issue? Any workarounds? Thanks!
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App Rejection Guideline 2.1 - Performance - App Completeness
I have been appealing to Apple to delete this rejected build since we have a new API and an upgraded new build with new IOS version to submit but we must up a version from 2 to 3. But the review BOT, I believe, doesn't read my appeal. It keeps responding with exactly the same rejection notes as before. I don't see the [+] button top left so I can't add a new version. I sent emails and made appeals to the "Review Board" link and submitted a case. There has been no response. It's been over a month. Can anyone recommend a solution, please?
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Apple Connect Having Issue Recognizing Routing Numbers
I am trying to add a new bank account to my recently created Apple Connect account. I have already submitted my Tax documentation and it is showing as Active. Whenever I add a routing number (I have tried 3 different bank accounts, all major US based), I get an error "We could not find any banks matching the search criteria. Please revise the search criteria and try again." I am seeing an error in the Console "main.22761c0df827aa41.js:2 POST https://appstoreconnect.apple.com/ppm/v1/banking/search 400 (Bad Request)", which tells me this is an Apple issue. I also saw a few posts on Reddit about the issue posted today. Any idea why this may be happening?
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Uploaded builds not showing?
macOS app builds that I have uploaded today (UTC afternoon time) through Xcode are not showing. If I try to upload the same build using Transporter, it complains that it already exists. So, I know the build is there. It's just that the builds are not showing in App Store Connect for this app. There have been some problems earlier today but according to the status page they are apparently resolved.
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App Clip Advanced Experiences don't get published
We have an app with a few App Clip Advanced Experiences. Since around 28th of August the status of the experiences seems to be stuck in either CREATE_SUBMITTED or UPDATE_SUBMITTED and they don't get updated to PUBLISHED anymore. I found this in the experiences JSON loaded by AppStoreConnect when editing the experiences: "statuses": { "doc_count_error_upper_bound": 0, "sum_other_doc_count": 0, "buckets": [ { "key": "PUBLISHED", "doc_count": 182 }, { "key": "CREATE_SUBMITTED", "doc_count": 7 }, { "key": "UPDATE_SUBMITTED", "doc_count": 3 } ] }, This shows that 10 experiences are stuck in other status than PUBLISHED. I created a Feedback with ID FB15041208 and a DTS last week. This is REALLY important for us to be fixed immediately since we have customers that rely on this!
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My project direct distribution is stuck at 'In progress'
Hi everyone, I’m trying to notarize a macOS app for direct distribution (Developer ID, not Mac App Store). The upload went through without any errors, but the submission has been stuck in “In Progress” for over two days and never flips to Accepted or Invalid. here's my enviroment xcode (16.2) macOS (Sonoma 15.5) Notarytool 1.0.0 (bundled with Xcode) Created (31 May 2025 12:42 UTC) Status “In Progress” for 36 + hours What I’ve Tried — No Luck So Far Checked Apple System Status – All services show green. xcrun notarytool history --keychain-profile AC_NOTARY --output-format json – The UUID above always returns "status": "in_progress". No additional fields are updated (e.g. no statusCode, issues, or logUrl). Re-exported + re-uploaded the archive via Xcode Organizer → same result, new UUID also stalls. Re-installed command-line tools and rebooted. 5. No entitlements that usually trigger long scans (e.g. DriverKit, Hardened Runtime is on). Questions Is anyone else seeing unusually long turnaround times for Developer ID notarization this week? Is there a way to “nudge” a stuck submission, or must I wait for an automatic timeout? Would revoking the current submission and re-uploading actually help, or does it land back in the same queue? Any Apple contacts I can ping when the history endpoint never progresses?
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App update stuck in "Waiting for Review" since March 17 – how to expedite or get info?
Hi everyone, I submitted an app update to the App Store on March 17, and it's been in "Waiting for Review" status ever since. It's now been well over the usual review time, and I'm starting to get concerned. Has anyone experienced similar delays recently? Is there any official way to expedite the review process or at least get more information about why it's taking so long? I already double-checked that there are no unresolved issues or missing information in App Store Connect. Any advice or suggestions would be greatly appreciated! Thanks in advance!
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In-App Purchase stuck "In Review" and cannot be attached to app version
Hi, I'm working on a macOS app that includes a non-consumable in-app purchase. The IAP works fine in local testing using StoreKit, but the app has been rejected a few times during review and I’ve resubmitted it after addressing the issues. Right now, both the app version and the in-app purchase are stuck in "In Review" status in App Store Connect. The IAP has never been approved before. The main issue is: on the app version page in App Store Connect, under "App Store" > "In-App Purchases", the entire option to add in-app purchases is now missing. I can’t link the IAP to this version anymore. Because of this, the reviewers get an error saying “Product not found”, which makes sense, since the IAP isn’t included in the submission anymore, and I have no way to reattach it. It feels like the app and IAP are both stuck in review, causing a deadlock that prevents me from progressing. Has anyone experienced something like this? Is there a way to escalate or fix this state? Any advice would be much appreciated, thank you! Antek
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