Business Name Change Blocking Critical App Identifiers

I’m in crisis mode and desperately need advice. Launching in 10 days and just hit a major roadblock.

Background:

  • Set up developer account under a business name only because we needed the D-U-N-S number when starting development
  • Have a working app with Family Controls already configured on the main identifier
  • Yesterday my developer discovered we need Family Controls on 3 additional identifiers for launch
  • a week ago (terrible timing) I submitted a business name change request thinking it was good housekeeping

The Crisis:

  • Certificates, Identifiers & Profiles portal is completely locked during business name change processing
  • Can’t add Family Controls to the 3 identifiers we need for launch
  • Business name change typically takes 2-4 weeks
  • Launch is in 10 days

What I’ve Done:

  • Contacted Apple Developer Support explaining the urgency
  • Case ID: 102633553000 for the name change request

Desperate Questions:

  1. Has ANYONE successfully cancelled a business name change mid-process for urgent app needs?
  2. Any emergency escalation paths at Apple for launch-blocking issues?
  3. Would creating a new developer account be faster? (Though that seems nuclear)
  4. Any other workarounds I’m not thinking of?

The business name change was purely administrative - nothing structural changes. But these identifier updates are absolutely critical for launch functionality and we didn’t realize they were needed until trying to launch into testflight.

This is our first time so learning a lot the hard way 🫠.

Thanks in advance for any help!

Business Name Change Blocking Critical App Identifiers
 
 
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