Hello Apple Developer Team and Community,
I’m writing to raise a serious concern regarding my app (App ID: 6744330283) which is now being repeatedly rejected under Guideline 4.3 (A) – Spam, despite being previously approved and published for at least two earlier versions.
We have had multiple rounds of communication with the App Review team in the past, carefully addressing every request and making adjustments accordingly. These previous versions were reviewed and approved without any reference to 4.3 issues.
However, since a recent update, we’ve been receiving rejections citing Spam 4.3 (A) — without any specific explanation or detailed reasoning.
Even more frustrating:
Each review now takes over a week to process, making our release cycle extremely difficult to manage.
It required dozens of phone calls and emails just to get the app reviewed at all.
I even had a meeting with an App Review team member, where I was told:
“The recent updates are considered Spam 4.3, while the earlier versions that were approved are not.” But I am truly confused by this, because all the updates share the exact same codebase — there are no material differences between the approved versions and the ones now being rejected.
This inconsistency and lack of clarity is making it impossible for us to move forward. We respectfully request:
A clear and actionable explanation for why the recent versions are now considered Spam 4.3 (A), while earlier versions were not.
Specific guidance or examples to help us understand what triggered this new interpretation.
Transparency about what exactly changed — either in review criteria or policy enforcement — so that we can comply properly.
We are committed to fully adhering to the App Store Review Guidelines and improving the app accordingly, but we can’t do that without transparency and fair communication.
Any insights from the Apple team or other developers who’ve faced similar issues would be greatly appreciated.
Thank you.
