Hi! Looking at some documentation for reporting metrics available for apple search ads, it says:
"Reports don’t include view-through or total metrics. Also, Apple Ads doesn’t support the use of third-party tracking URL variables or include data for in-app purchases. The Apple Ads Attribution API is also available to help you measure and attribute app downloads."
Can someone verify and clarify these things:
- Does this mean I'll never be able to view custom conversion metrics in the apple ads campaign dashboard (https://app-ads.apple.com/cm/app), or will I be able to if I use the Ads Attribution API and set up custom events?
- Do I need to use an MMP (like Branch?) to be able to view reports on these kinds of metrics
- What is the point of sending events via the Ad Attribution API if we can't view reports on them (given that you can't view reports)? Do campaigns still learn on custom events?
Thank you SO MUCH for help, I can't find any information online.