Dear App Review Team,
We are raising serious concerns regarding the ongoing review process for the app (App ID: 6737148404), which has once again been escalated to the App Review Board—just days after the previous issue was finally resolved.
We submitted a new build on June 18 containing a standard feature update. The app entered "In Review" promptly, but after 3 days with no communication, it has now been escalated to the board again, likely. This pattern is deeply troubling.
What’s particularly alarming is that it appears the current reviewer lacks the necessary context or understanding of the app, and instead of engaging with us or taking ownership of the review, they’ve defaulted to escalating it without providing any rationale or feedback. This repeated hand-off to the board without accountability or explanation is effectively grinding our release process to a halt.
Based on past experience, we suspect we are now waiting for another board meeting early next week—which means yet another week lost to silence and uncertainty.
This is not a scalable or sustainable process. This is one of the top performing apps on visionOS, and yet every iteration—regardless of how minor—is delayed by escalations and inaction. These delays are damaging to our business, destabilizing to our user experience, and increasingly eroding our trust in the App Review process.
We urgently request:
- Immediate clarity on the current review status
- A direct line of communication with someone accountable for the review
- An explanation as to why nearly every update requires board involvement
We’ve complied fully with all App Store guidelines. All standard support channels have already been exhausted without resolution.
This cycle must change. We are ready and willing to work collaboratively, but we need responsiveness and consistency from Apple in return.
App ID: 6737148404
