Dear Apple Team,
We would like to bring to your attention an issue regarding our app release schedule.
To prepare for our scheduled pre-order launch on June 13, we uploaded our app on April 30. However, that version was closer to a test build than the final release. In anticipation of the official launch, we submitted the final version for review on June 5.
Unfortunately, by June 11, the review was still not complete, so we resubmitted the latest final build for review on June 11.
Then, quite unexpectedly, the version we uploaded on April 30 was released on June 12 at 11:00 PM. In response, we urgently removed all release countries to stop further downloads. However, due to pre-order notifications, many users downloaded a version that was not intended for public release. Moreover, deleting the countries also canceled the pre-order setup, resulting in the loss of approximately 17,000 users.
We would like to emphasize that the build intended for pre-order was clearly set to manual release, with a release date of June 13. Furthermore, that particular build had not even entered the review process as of June 12.
We have attempted to reach out through various channels, including email, but have yet to receive a response. We are deeply concerned and have suffered significant damage as a result of this situation.
May we kindly ask if something has happened on Apple’s side that might have caused this issue?
We would sincerely appreciate your urgent review and support on this matter.
Thank you very much.