Hello all,
We developed an iOS app which we started advertising now. In our iOS app we already implemented the updatePostbackConversionValue(_:completionHandler:) to send in-app events in increasing numbers (first open -> 1, lead ->2, conversion -> 3).
From our understanding this should be enough for alle ad networks (Apple Ads, Google Ads, Meta Ads, Microsoft Ads and Reddit Ads) to receive those numbers - at least they receive the app installs from the SKAN already.
Is this correct or do we miss something here in the integration? We currently really struggle to assure that everything is working and we do not see any conversions coming in - even though two weeks of advertising have passed already.
I look forward for any feedback or discussion and I am also happy to share more details if needed.
Best regards, Manuel