Hi everyone,
We’re going through our first App Store review, and honestly, it’s been incredibly discouraging. We’ve put a huge amount of effort into building a financial app that helps real users, and our U.S.-based company has done everything possible to meet Apple’s guidelines and review requirements. Still, we keep getting rejected - and it's starting to feel like we’re caught in a loop with no clear way forward.
First, the app was rejected because the test login supposedly didn’t work. We double-checked everything and found it was functioning correctly. The reviewer likely didn’t notice that the country code is pre-filled and tried entering it manually, which led to confusion.
Then we were asked to provide detailed instructions to access all sections of the app - fair enough. We fully understand that financial apps require deeper scrutiny, and we provided all requested information, including step-by-step access instructions and realistic test data.
Next, we submitted our legal agreements with our partners. These are official partnerships, and our legal team ensures we meet all U.S. regulatory requirements. Despite this, the reviewer rejected the app again, saying the documents were low quality - even though everything was clearly legible. Still, we re-scanned over 70 pages and uploaded everything again in higher resolution to be extra careful.
Now, we’re being asked for a demo video - even though we’ve already provided full test access, documentation, and data. We’re starting to feel like no matter what we provide, it won’t be enough. And honestly, it’s taking a real toll on our team.
We’re not trying to bypass any rules - quite the opposite. We want to do everything the right way. But right now, it feels like we’re being penalized for things that aren't clearly explained or fairly evaluated. We deeply respect Apple’s review process, but we also hope our case can be looked at with fresh eyes and understanding.
Has anyone here experienced something similar? Any advice on how to move forward would mean a lot.
Thank you for reading - we really appreciate this community.
