Hello, why Apple use a generic billing descriptor for charges (e.g., "APPLE.COM/BILL", "APL*APPLE"), which does not include the app name?
As a result, unexperienced users associate any Apple charge on their bank statement with our app, even if it's a charge from another app or service they’ve used.
This is leading to:
- Confusion and mistrust from our users
- An increase in wrongful refund requests
- Support burden for an issue outside of our control
We kindly request Apple to consider including the app name in the billing descriptor (like Google Play does).
We understand Apple manages all billing, but the current setup causes confusion that unfairly impacts our app’s reputation and support load.
Thank you