App Stuck In Review For 8 Days, Repeated Board Escalations Severely Impacting Release Cycle

Dear App Review Team,

I am writing to express deep concern over the repeated and prolonged delays the app is facing during the App Review process. Once again, a recent build—submitted on May 12—has been stuck in the "In Review" state for over a week. I have been informed that, as has become routine, the submission has been escalated to the App Review Board without any clear timeline or communication.

This is not an isolated incident. Nearly every feature update submitted is referred to the board, resulting in unpredictable, weeks-long delays that severely disrupt the development and release cycle. These escalations consistently happen without clear reasoning, and without any proactive outreach or follow-up from the review team.

The app is currently one of the highest-performing indie titles on the visionOS App Store, and I am committed to delivering the highest quality experience for users on Apple platforms. However, the current review process is making it increasingly difficult to operate responsibly or efficiently. The lack of transparency and responsiveness is not only frustrating—it is actively harming product stability, user trust, and overall business health.

I am requesting immediate attention and action on this matter. Specifically:

  • Clear communication on the status of the current review.
  • An explanation as to why the updates are repeatedly escalated to the board.
  • A path toward a more predictable and professional review process moving forward.

I am fully committed to maintaining a positive and productive relationship with Apple, but the current pattern is unsustainable.

App ID: 6737148404

Thank you for your post. We're investigating and will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us.

App Stuck In Review For 8 Days, Repeated Board Escalations Severely Impacting Release Cycle
 
 
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