There is a serious problem with the visibility of independent developers' apps in the App Store that has persisted for several years.
If you don't have a well-known brand behind you, it's nearly impossible to get even minimal visibility. This is very serious because many apps are perceived as failures when in reality it's already an achievement if they receive a couple of downloads (in the case of free apps) per day. Especially for well-developed apps with very good results, this can be devastating for the morale of small developers because they may become convinced they have no chance of success and consequently abandon the development of innovative apps, creating an App Store filled only with the usual, old and boring apps. This serious flaw in the App Store visibility algorithm becomes evident when there are days when, for no reason, an app goes from 2 to 300 daily downloads and then the next day returns to just a couple of daily downloads again, and the positive feedback resulting from that day demonstrates how many apps have extreme potential for success but are simply... in a kind of eternal shadow ban. You need to understand that, paradoxically, innovation comes precisely from small developers, and although you may not realize the problem until it affects large software houses, this enormous imbalance eliminates the innovative element in the App Store.
While the average user may not consciously realize this difference, at an unconscious level they lose excitement and motivation to continue discovering and investing in Apple's app ecosystem.
I hope that you will finally take action on this matter.
