Hi everyone,
I’m hoping to get advice or hear from anyone with similar experiences.
Our app Pixllove was originally rejected under Guideline 4.3 (“Spam”). We were later invited to an App Review call with Erica, who reviewed everything and confirmed verbally and in writing (April 8, 2025) that the spam classification was removed. She acknowledged that our app uses a unique concept and only required us to implement a pre-chat consent popup.
We implemented exactly that: • A popup appears before any chat starts, displaying the match’s name, age, and distance. • Users must actively accept before the chat begins. • We show this clearly in our new demo video. • Full reporting/blocking/moderation is in place.
However, after submitting the updated build, we were again rejected under a different interpretation of 1.2, with the reasoning that our app “connects users randomly.” This appears to be a misunderstanding, since no match occurred during their test – and it takes at least 2 users online for a match to happen. We explained this and even submitted a screenshot of the consent popup, which had been explicitly requested by Erica.
Sadly, the reviewer ignored our message and Erica’s previous confirmation and labeled us as spam again. We replied and asked them to please review Erica’s note from April 8, but we haven’t received a response yet.
We’re lucky to have a second review meeting scheduled for Tuesday, but this experience has been extremely frustrating and honestly, quite unprofessional — especially after being told the issue had been resolved.
Has anyone experienced something similar? What can be done to ensure prior Apple Review decisions are respected by future reviewers?
Thanks so much in advance, Emilija Pixllove Team
